matte,pert, Russ, for that matter

'Ghost' Brands Come Alive With New Ads

By STUART ELLIOTT

Two nearly forgotten brands - Sure and Pert Plus - get their first new advertising campaigns in years to see if they can be made relevant to younger consumers.

--
NOBODY else in the computer industry, or any other industry for that matter, could put on a show like Steve Jobs.

for that matter
As for that, so far as that is concerned, as in For that matter I'm not too hungry. William Congreve used it in The Old Batchelour (1693; 4:22): "No, no, for that matter, when she and I part, she'll carry her separate maintenance." [Late 1600s]

 MATTE 

マット【matte】

［形動］光沢のないさま。つや消しにしたさま。「―な仕上がりの口紅」

NOUN

[MASS NOUN]

An impure product of the smelting of sulphide ores, especially those of copper or nickel.

MORE EXAMPLE SENTENCES

Origin

mid 19th century: from French (in Old French meaning 'curds'), feminine of mat (adjective) 'matt', used as a noun.

pert
(pûrt)
adj., pert·er, pert·est.

1. Trim and stylish in appearance; jaunty: a pert hat.
2. High-spirited; vivacious.
3. Impudently bold; saucy.

[Middle English, unconcealed, bold, short for apert, obvious, frank (probably influenced by Old French aspert, espert, clever), from Old French, from Latin apertus, open, past participle of aperīre, to open.]

pertly pert'ly adv.
pertness pert'ness n.

First Name Origin: Russ
Gender: Masculine
Usage: English
Pronounced: RUS

Short form of RUSSELL

RUSS

n. sing. & pl.
1. A Russian, or the Russians. [Rare, except in poetry.]
2. The language of the Russians.
Russ
a.
Of or pertaining to the Russians.

trainspotter, premium, gathers steam, steam about, let (or blow) off steam, at a premium

With Space and Personnel at a Premium, SEAS To Increase Faculty by Nearly 30 Percent

Facing constraints in manpower and space, the School of Engineering and Applied Sciences is set to make twenty new tenure-track hires and is preparing for its building projects in Allston, SEAS Dean Cherry A. Murray told The Crimson in an interview this week.

After spending a shift on the factory floor, young workers in China's manufacturing cities let off steam.

pricey, premium/predatory pricing, go public

As Health Costs Soar, G.O.P. and Insurers Differ on Cause
By ROBERT PEAR 1 minute ago

Republicans are seizing on rising costs as evidence that the new health care law includes expensive features, but insurers say premiums are rising because of demand and cost of care. 

Why Is China So Steamed About Obama's Meeting With the Dalai Lama?
FOXNews
The explanation was that the president wanted to smooth relations with China before his summit in Beijing, which was scheduled for November. ...

steam
n.

1. 1. The vapor phase of water.
   2. A mist of cooling water vapor.
2. 1. Pressurized water vapor used for heating, cooking, or to provide mechanical power.
   2. The power produced by a machine using pressurized water vapor.
   3. Steam heating.
3. Power; energy.

v., steamed, steam·ing, steams. v.intr.

1. To produce or emit steam.
2. To become or rise up as steam.
3. To become misted or covered with steam.
4. To move by means of steam power.
5. Informal. To become very angry; fume.

v.tr.
To expose to steam, as in cooking.

[Middle English steme, from Old English stēam.]

Definition of steam

noun

[mass noun]

• the vapour into which water is converted when heated, forming a white mist of minute water droplets in the air: a cloud of steam steam was rising from the mugs of coffee she wiped the steam off the mirror
• the invisible gaseous form of water, formed by boiling, from which this vapour condenses.
• the expansive force of steam used as a source of power for machines:the equipment was originally powered by steam [as modifier]:a steam locomotive
• locomotives and railway systems powered by steam:we were trainspotters in the last years of steam
• energy and momentum or impetus:the anti-corruption drive gathered steam

verb

• 1 [no object] give off or produce steam:a mug of coffee was steaming at her elbow
• (steam up or steam something up) become or cause something to become covered or misted over with steam: [no object]:the glass keeps steaming up [with object]:the warm air had begun to steam up the windows

• 2 [with object] cook (food) by heating it in steam from boiling water:steam the vegetables until just tender
• [no object] (of food) cook by heating in steam:leave the mussels to steam
• clean or otherwise treat with steam:he steamed his shirts to remove the odour
• [with object and complement or adverbial] apply steam to (something fixed with adhesive) so as to open or loosen it:he’d steamed the letter open and then resealed it

• 3 [no object, with adverbial of direction] (of a ship or train) travel somewhere under steam power:the 11.54 steamed into the station
• informal come, go, or move somewhere rapidly or in a forceful way:Jeremy steamed in ten minutes late figurativethe company has steamed ahead with its investment programme
• [no object] (steam in) British informal start or join a fight: he’ll be the one to throw the first punch, then run to the back when the others steam in
• [no object] (often as noun steaming) informal (of a gang of thieves) move rapidly through a public place, stealing things or robbing people on the way: steaming is not restricted to tube trains

• 4 [no object] (often be/get steamed up) informal be or become extremely agitated or angry:you got all steamed up over nothing! after steaming behind the closed door in his office, he came out and screamed at her

• 5 [with object] generate steam in and operate (a steam locomotive): you can learn the intricacies of steaming a locomotive for the first time

Phrases

get up (or pick up) steam

• 1generate enough pressure to drive a steam engine: we were assured that the boat could get up steam in ten minutes or so

• 2(of a project in its early stages) gradually gain more impetus:his campaign steadily picked up steam

have steam coming out of one's ears

informal be extremely angry or irritated.

in steam

(of a steam locomotive) ready for work, with steam in the boiler: both of the engines were recently in steam

let (or blow) off steam

informal get rid of pent-up energy or strong emotion: the kids can let off steam in the gardens while mum and dad have a relaxing drink sometimes it’s good to let off steam by having a good whinge

run out of steam

informal lose impetus or enthusiasm:a rebellion that had run out of steam

under one's own steam

British (with reference to travel) without assistance from others:we’re going to have to get there under our own steam

under steam

(of a machine) being operated by steam: the only beam engine working under steam in Cornwall

premium

[名]

1 ((しばしば〜s))保険料, 掛け金.

2 ((主に米))ハイオクガソリン.

3 （…に対する）割増金, プレミアム, 奨励金((for ...))

give ［pay］ a premium for
…に割増金を出す.

4 （…の）賞, 賞品, 景品, 賞金((for ...))

The student got a premium for perfect attendance.
その学生は皆勤賞をもらった.

5
(1) 《経済》打歩(うちぶ).
(2) 《証券》額面以上の額；（株の借用）手数料.

6 謝礼（金）.

7 ((米))（借用金に対する）割増利子.

at a premium

(1) プレミアムつきで, 異常な高値で.
(2) なかなか手にはいらない；重んじられて.

put ［set, place］ a (high) premium on ...

(1) …にプレミアムをつける.
(2) …を奨励［助長］する；重んじる.

there is a premium on

…が奨励される, たいせつだ.

━━[形]

1 上等な, 上質な；（他より）高価な.

2 割増の, プレミアの（ついた）

premium prices
特別料金［価額］.

premium

Pronunciation: /ˈpriːmɪəm/

Translate premium | into French | into German | into Italian | into Spanish

noun (plural premiums)

• 1an amount to be paid for a contract of insurance.

• 2a sum added to an ordinary price or charge:customers are reluctant to pay a premium for organic fruit
• a sum added to interest or wages; a bonus.
• [as modifier] relating to or denoting a commodity of superior quality and therefore a higher price:premium lagers
• Stock Exchange the amount by which the price of a share or other security exceeds its issue price, its nominal value, or the value of the assets it represents:the shares jumped to a 70 per cent premium on the first day

• 3something given as a reward, prize, or incentive:the Society of Arts awarded him a premium

Phrases

at a premium

• 1scarce and in demand:space was at a premium

• 2above the usual or nominal price:touts sell the tickets at a premium

put (or place) a premium on

regard or treat as particularly valuable or important:he put a premium on peace and stability

Origin:

early 17th century (in the sense 'reward, prize'): from Latin praemium 'booty, reward', from prae 'before' + emere 'buy, take'

trainspotter

Line breaks: train|spot¦ter

Pronunciation: /ˈtreɪnspɒtə(r) 

  

/

NOUN

British

1A person who collects train or locomotive numbers as a hobby.

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1.1often DEROGATORY A person who obsessively studies the minutiae of any minority interest or specialized hobby:the idea is to make the music really really collectable so the trainspotters will buy it in their pathetic thousands

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Derivatives

trainspotting

NOUN

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collegium, dastardly, whoosh

Given a choice of window to stare out of for seven hours, many people would choose a train's. There is something mesmerising about the way that towns and countryside whoosh past. Few, on the other hand, would choose a plane window. Which is why British Airways must be applauded for its decision to broadcast footage of a seven-hour train journey on some of its long-haul flights from next monthhttp://econ.st/1q4bQId

The guardians of Chinese language purity are challenging the French in their bid to keep out dastardly English words. A recent rant in the People's Daily, a Communist Party mouthpiece, said intruders such as "MBA", "CEO", and "iPhone" were not welcome in Chinese when written in their Romanised form http://econ.st/1oNWN1r

 

 

 

 

William Kentridge: Listening to the Image -- Neubauer Collegium Inaugural Lecture at the UChicago

whoosh

Line breaks: whoosh

Pronunciation: /wʊʃ 

  

, wuːʃ 

  

/

(also woosh)

VERB

• Move quickly or suddenly with a rushing sound:[NO OBJECT, WITH ADVERBIAL OF DIRECTION]: a train whooshed by

  MORE EXAMPLE SENTENCES

NOUN

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• A sudden movement accompanied by a rushing sound:there was a big whoosh of air

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EXCLAMATION

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• Used to imitate sudden movement accompanied by a rushing sound:the starlings gather, then suddenly—whoosh!—flocks rise and swirl

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Origin

mid 19th century: imitative.

dastardly

Line breaks: das|tard¦ly

Pronunciation: /ˈdastədli

 

, ˈdɑː-/

adjective

• dated or • humorous

• Wicked and cruel: pirates and their dastardly deeds
  

  More example sentences

Derivatives

dastardliness

noun

More example sentences

Origin

mid 16th century (in the sense 'dull or stupid'): from dastard in the obsolete sense 'base coward'.

collegium

[名]（複 -gi・a 〔-dʒiə〕, ～s）
1 （学校・病院などに勤務する）聖職者たちの一団；相互信頼と相互尊敬の中で共通の目標を追求する集団.
2 （旧ソ連で）同等役職者の集まり.

collegium

Line breaks: col|le¦gium

Pronunciation: /kəˈliːdʒɪəm

  

/

NOUN (plural collegia /kəˈliːdʒɪə, -dʒə/)

• 1(in full collegium musicum) (plural collegia musica) A society of amateur musicians, especially one attached to a German or US university.
  

  MORE EXAMPLE SENTENCES

• 2• historical An advisory or administrative board in Russia.

Origin

late 19th century: from Latin, literally 'association'.

cluck, oval, laying days, guttural , reproachful, pervert, chicken-keeping

As flattering friends pervert, so reproachful enemies mostly correct.



'Once graffiti was a guttural art. It was rude and threatening. 

America has lately taken up chicken-keeping with the enthusiasm normally reserved for the latest kitchen-appliance craze. Yet a hen may lay eggs at a rate of a few hundred a year for only two to three years before production slows. What do America's urban farmers do with these clucks when their laying days are done? http://econ.st/17vuQSm

... 使歇卜士夫人在吃飯時哭了。十點差三分到阿爾伯特音樂廳時,頂樓的好座位都佔滿了,
我只好站著。這是個橢圓形的建築,許多人站在我前面,我幾乎連舞台也看不見, ...



THERE’S one moment in the Rolling Stone article that led to Gen. Stanley McChrystal’s dismissal on Thursday that truly concerned me — and it’s not one of the reproachful comments about administration officials that have been clucked over by pundits and politicians. No, what stood out for me was the scene in which General McChrystal points to the members of his staff and says: “All these men, I’d die for them. And they’d die for me.”

pervert

Line breaks: per|vert

VERB

Pronunciation: /pəˈvəːt 

  

/

[WITH OBJECT]

• 1Distort or corrupt the original course, meaning, or state of (something):he was charged with conspiring to pervert the course of justice

  MORE EXAMPLE SENTENCESSYNONYMS

• 2Lead (someone) away from what is considered natural or acceptable:Hector is a man who is simply perverted by his time

  MORE EXAMPLE SENTENCESSYNONYMS
• 2.1(as adjective perverted) Sexually abnormal and unacceptable:he whispered perverted obscenities

  SYNONYMS

NOUN

Pronunciation: /ˈpəːvəːt 

  

/

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• A person whose sexual behaviour is regarded as abnormal and unacceptable.

  SYNONYMS

Derivatives

pervertedly

ADVERB

MORE EXAMPLE SENTENCES

perverter

Pronunciation: /-ˈvəːtə/

NOUN

MORE EXAMPLE SENTENCES

Origin

late Middle English (as a verb): from Old Frenchpervertir, from Latin pervertere, from per- 'thoroughly, to ill effect' + vertere 'to turn'. The current noun sense dates from the late 19th century.

More definitions of pervert

reproachful

Line breaks: re¦proach|ful

Pronunciation: /rɪˈprəʊtʃfʊl

  

, -f(ə)l/

ADJECTIVE

• Expressing disapproval or disappointment:she gave him a reproachful look
  

  MORE EXAMPLE SENTENCESSYNONYMS

Derivatives

reproachfully

ADVERB

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reproachfulness

NOUN

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guttural

Line breaks: gut|tur¦al

Pronunciation: /ˈgʌt(ə)r(ə)l

  

/

ADJECTIVE

• 1(Of a speech sound) produced in the throat; harsh-sounding.
  

  MORE EXAMPLE SENTENCESSYNONYMS
• 1.1(Of a manner of speech) characterized by the use of guttural sounds:his parents' guttural central European accent
  

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NOUN

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• A guttural consonant (e.g. k, g) or other speech sound.
  

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Derivatives

gutturally

ADVERB

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Origin

late 16th century: from French, or from medieval Latingutturalis, from Latin guttur 'throat'.

cluck
n.

1. 1. The characteristic sound made by a hen when brooding or calling its chicks.
   2. A sound similar to this.
2. Informal. A stupid or foolish person.

v., clucked, cluck·ing, clucks. v.intr.

1. To utter the characteristic sound of a hen.
2. To make a sound similar to that of a hen, as in coaxing a horse.

v.tr.

1. To call by making the characteristic sound of a hen or a similar sound.
2. To express by clucking: He clucked disapproval.

[Middle English clokken, from Old English cloccian.]

noun

• 1the characteristic short, guttural sound made by a hen.
• a short, guttural sound made by a person to express concern or disapproval:Loretta gave a cluck of impatience

• 2North American informal a stupid or foolish person:a cluck too lazy to put up a clothesline

verb

(also cluck-cluck) [no object]

• (of a hen) make a short, guttural sound.
• (of a person) make a short, low sound with one’s tongue to express concern or disapproval:the bystanders shook their heads and clucked sympathetically [with object]:Michael clucked his tongue irritably
• [no object] (cluck over/at/about) express fussy concern about:they were cluck-clucking over the dishonor he brought to the office

Origin:

late 15th century (as a verb): imitative, corresponding to Danish klukke, Swedish klucka

• oval [óuvəl]

[形]

1 卵形の.

2 長円形の, 楕円(だえん)形の.

━━[名]

1 卵形のもの；長円形のもの；卵形（体）, 長円形, 長円体.

2 長円形の競技場；((the O-))オーバル（ロンドンのKenningtonクリケット場）.

3 ((米略式))アメリカンフットボールの球.